Project Highlight

Amref - Kefeta - Empowering Youth Through Content Creation

Amref’s Kefeta initiative aims to empower and uplift youth by providing them with valuable opportunities in content creation. The primary goal is to recruit, train, and secure job opportunities for 50 talented individuals, fostering their creative talents and inspiring them to excel in the film industry.

Amref’s Kefeta project serves as a beacon of hope for youth, opening doors to exciting career paths in the world of content creation. Through this transformative initiative, young talents are nurtured, inspired, and equipped to make a lasting impact in the film industry and beyond.

52 Original Films Developed

The Kefeta initiative has resulted in the creation of 52 unique and compelling films. These projects showcase the immense talent and diversity of the youth participants.

Youth Festival Recognition

As a celebration of their creative achievements, the Youth Festival at Millennium Hall showcases these films, with three outstanding winners receiving well-deserved awards.

Mentorship Program:

Ten promising young filmmakers are selected to participate in a three-month mentorship program. This initiative enables them to refine their skills and gain invaluable insights from industry experts.

Collaboration with Zeleman

The Kefeta initiative collaborates with Zeleman's three departments - Creative, Production, and Digital - to develop comprehensive training plans. This collaboration ensures that participants receive top-notch training and support to unleash their creative potential fully.

Project Highlight

FHI 360 -
Empowering Youth for Health Behavior Change

FHI 360’s USAID Health Behavior Activity seeks to revolutionize community perceptions of healthy activities, targeting Women, Pregnant women, Men, Youth, and the entire community. The project focuses on critical health aspects such as Family Planning (FP), Reproductive, Maternal, Newborn, and Child Health (RMNCH), Malaria, and Covid-19.

Youth Engagement for Malaria Awareness:

SmartPhilm plays a pivotal role in engaging and empowering youth through filmmaking. The project plans to select youths from schools in Dire Dawa to work on raising awareness about Anopheles stephensi (Malaria) and its prevention.

Filmmaking Training:

As part of this initiative, a filmmaking trainer will be recruited to train the selected youth, equipping them with the necessary skills to create impactful films centered around health behavior change.
FHI 360's partnership with SmartPhilm harnesses the creativity and energy of youth to bring about positive health behavior change, making a meaningful impact on the health and well-being of communities.

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